Jing Mei Industrial Limited

Boost Employees’ Morale Via Citizenship Campaign

Jing Mei Industrial Limited (Jing Mei) is a vertically integrated surface finishing organization with 50 years of ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) experience. Jing Mei intended to enhance staff morale and improve its competitive advantage with TQM’s expertise.

Project Scope

  • Arrange and conduct a Corporate Citizenship Campaign with objectives towards achieving the company goal
  • Form the judging panel and tailor-make the assessment criteria based on the current situation
  • Provide citizen and social morality training
  • Establish internal review and competition incentive policy
  • Set up a method for measuring the achievements of the teams
  • Coach the teams to achieve the projec30JingMeited progress


  • Enhanced working attitudes, staff morale and team spirit
  • Increased productivity and efficiency
  • Established a positive and open-minded corporate culture
  • Raised the organizational performance with the awareness of citizenship, group value, commonwealth and social morality