Adsale Exhibition Services Limited

Increase 35% Efficiency By Simplifying Procedures

Adsale Exhibition Services Ltd. (Adsale) is the largest China trade promotion company. To improve service for exhibitors and exhibition programming workflow, Adsale invited TQM to conduct business process improvement.

Project Scope

  • Review procedures of receiving, processing & developing after-sales service in 2 exhibitions (over 1,000 contracts each) in China per annum
  • Recommend ways of improving procedures/ business processes
  • Suggest possible improvements in the exhibitor’s manual and order forms


  • Enhanced exhibition process efficiency by 35%
  • Improved documentation structure
  • Simplified contracts to eliminate misunderstanding & redundancy due to human error